Ayushmann Khurrana’s Article 15 focuses on existing casteism and discrimination sufferers

Article 15 Trailer: * * *

Ayuhsmann Khurrana’s Article 15 film focuses on existing casteism in India. It highlight the issue of widespread discrimination on the basis of religion, race, caste, date if birth and sex. Females are always the most affected gender of the issue. The same is shown in the movie where girls are victim just because they are asking a 3 Rupees hike in wages. Article 15 of the Indian constitution states that no person shall be discriminated and there should be social equality and equal access to public areas.

Ayushmann Khurrana is looking good as a cop who want to solve the murder mystery of 2 girls and 1 missing girl in the movie. There is also Kumud Mishra, Manoj Pahwa, Mohammed Zeeshan Ayyub, and Isha Talwar in the movie to make the message impactful. The direction by Anubhav Sinha is interesting per trailer. The story, music, cinematography and background is also engaging. It is just the idea and implementation which is worked on and the film trailer is out within 2 month of filming.

Overall it’s an entertaining package to wait and watch for. But such movies do not attract all kinda viewers. The fact is entertainment points like any beautiful actress, romance, songs, action, comedy do not justify the content of the movie so do not expect much in that context.

The film has the potential to get popularity among crime or murder mystery movie lovers or other niche who like to see different cinema. The film shooting is done in or around rural areas so urban audience will find difficult to connect with the content. The box office collection of the movie seems to be positive in single screens theater but limited in Metropolitan areas. It’s only Ayushmann Khurrana appearance which will work in favor of the movie in metropolitan areas, rest will be average.

Box Office Collection Prediction

Day 1 : 3 – 4 cr

Day 2 : 5 – 6 cr

Day 3 : 6 – 8 cr

First Weekend : 14 – 18 cr

Week 1 Collection: 17 – 22 cr

Week 2 Collection: 7 – 10 cr

Threats for Article 15 in cinemas

Following movies may affect the run of Article 15 and box office collection upon release. Few of the them will have direct impact on the movie collection while others will effect it indirectly. It may have direct impact on Article 15 screen count in first week.

Other movies Releasing in same week:
Annabelle Comes Home, Hume Tumse Pyaar Kitna

In Theaters from Previous weeks:
Kabir Singh, Fastey Fasaatey, Toy Story 4

Upcoming movies next week:
Malaal, Spider Man – Far From Home

Online Trend of the Movie

Ayushmann Khurrana’s Article 15 trailer is enjoying positive response among online viewers. The trailer has received above 7.5 million views in Zee Music Company youtube video channel since release on 30 May 2019. The number of response to the trailer is high with 422k likes and 7.8k dislikes. It has received 31491 comments for the trailer within such short span. The response to trailer is interesting. It has generated word of mouth publicity for the movie within such short span. The trailer will also get more views in coming days and thus will create extra buzz for the movie. The film is possible to do good at box office if the content is served well.

Why go for Article 15

1. Interesting content with strong direction
2. Powerful performance again by Ayushmann Khurrana
3. A movie that matches Article 15 Constitution theme
4. To learn weird discrimination in society and the sufferers
5. The film is inspired from one true event
6. The movie is equipped around a rurul area and incident, so urban viewers will find it difficult to connect with the movie.
   

Interesting facts about the movie

1. The film is based on Article 15 of the Indian Constitution.
2. The film has been selected as the opening film for the 10th edition of London Indian Film Festival.
3. The filming of the movie started on 1 March 2019 in Lucknow. So it is ready to release within 2 months.

Article 15 Movie Authentic Trailer

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